It's a social world out there.

Final Paper Sources – Draft 1

Posted on: December 2, 2009

1) GREENHOW, C., & REIFMAN, J. (2009). Engaging Youth in Social Media: Is Facebook the New Media Frontier?. Nieman Reports, 63(3), 53-55. Retrieved from Communication & Mass Media Complete database.

The article discusses the findings of a social media experiment involving the use of Facebook. The goals of the experiment include creating and launching two Facebook news community applications, understanding how to deliver educational materials in innovative and effective ways and building community through social media. The authors launched Hot Dish, an online community where people interested in environmental issues can share information and take action online in the physical world. They also launched MN Daily on Facebook where users receive campus-related stories from “The Minnesota Daily” and other sources.

2) Hershberg, P. (2009). WHAT SOCIAL MEDIA MEANS FOR SEARCH. Advertising Age, 80(11), 40. Retrieved from Communication & Mass Media Complete database.

The article discusses the development of Internet searching and explores the relationship between social media and Internet searching. Details are provided about the role of Internet search services such as Google in the development of online searching. The development of Internet social networking services such as Facebook and Twitter is also described.

3) Sonnenberg, E. (2009). Maintain objectivity on social media sites. Quill, 97(7), 24. Retrieved from Communication & Mass Media Complete database.

The article discusses the author’s ideas on how to maintain objectivity and transparency when reporting news through a social network. It states that when such becomes questioned because of inaccurate information, credibility is lost. Six steps are recommended when using a social media like Facebook or Twitter, these being asking for advice from those who know more, careful consideration of what information to put up, citing sources, communicating with readers, presenting personal information to let readers see them as people and accepting change.

4) Phillips, D. (2008). The Psychology of Social Media. Journal of New Communications Research, 3(1), 79-85. Retrieved from Communication & Mass Media Complete database.

The article discusses the psychology behind social media. It is stated that the online interactive nature of communication for individuals and groups is very important for public relations (PR); and with the evolution of technologies such as instant messaging, blogs, laptops and cell phones, interactivity has become mainstream. It is stated that people have a need to belong to social groups, and desire for interpersonal relations is a fundamental human motivation. It is mentioned that social media offers mechanisms for self expression, through which people can share similar interests.

5) Boyd, D. (2009, November 30). Sociality Is Learning | DMLcentral. DMLcentral. Retrieved December 2, 2009, from

6) Schrock, A. (n.d.). Examining Social Media Usage. First Monday. Retrieved December 2, 2009, from

The popularization of “social media” has raised questions of how and why young people use these various technologies in their daily lives. This exploratory study proposes a classification system based on Rogers’ concept of technology clusters, which posits that likelihood of adoption is based around similar perceived characteristics of a technology or medium. Results from a survey administered to 401 undergraduates at a large southern university indicated that social and non–social technology cluster use is correlated with psychological, affective, and behavioral factors (extroversion, self–disclosure, computer anxiety and self–efficacy). One particularly popular type of “many–to–many” social media is the social network site (SNS). MySpace members were significantly more likely to use both other many–to–many social technologies as well as one–to–many. Gender differences were also found, as MySpace members were more likely to be female, and females had significantly higher levels of extroversion and self–disclosure. Implications for future research, marketing efforts, and online safety are discussed.

7) boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11.

Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. This special theme section of the Journal of Computer-Mediated Communication brings together scholarship on these emergent phenomena. In this introductory article, we describe features of SNSs and propose a comprehensive definition. We then present one perspective on the history of such sites, discussing key changes and developments. After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research.


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