It's a social world out there.

It Keeps Growing and Growing…..

Posted on: November 6, 2009

It is hard to imagine a time when we didn’t know where our high school friends where or if they had kids unless there was a class reunion, or a time when tweeting referred to something from a cartoon. Social media sites have changed all that and there is no going back.  The first social media sites came on the scene in 1997, many sites, networks and users came and went before things really took off. 2009 has seen, by far, the most growth in social networking and media use to date.

While googling social media one can find many blogs, articles and facts around the phenomenon and its growing momentum, however, in-depth research is still being developed and is hard to find.  Since 2009 has meant so many changes and additions for social media, 2010 should hold many interesting reports on how and why the social media revolution of 2009 happened.

Erik Qualman’s book Socialnomics was published in 2009, the book gives us a glimpse at the kind of literature that will come on social media.  Qualman, of course realizes that in today’s world writing this kind of book will never be a finished job. Social media is a constantly changing media and to be an expert he must stay on the edge of every aspect of the social media world. He maintains a blog around the book’s theme, regularly posting up-to-date statistics and information on social media. In a recent post entitled, Statistics Show Social Media Is Bigger Than You Think, Qualman gives statistics that truly show how this new medium is breaking all records. He explains the amount of time it has taken other media to reach 50 million users: “Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.” (1)

The above statistic shows the rate and extent of user adoption of social media including Facebook and the iPhone along with its applications.  It is now easier for marketers to reach more people, faster and at the same time, target them more effectively.  The real questions social media professionals are now asking are about what 2010 holds, what sites will come to the forefront in coming years? Will the trend continue to grow as it did in 2009?  Only time will tell, but I know one thing, I can’t wait to find out.

1) 1) Qualman, E. (n.d.). Statistics Show Social Media Is Bigger Than You Think « Socialnomics – Social Media Blog. Socialnomics – Social Media Blog. Retrieved November 5, 2009, from http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/

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