It's a social world out there.

Social Media A-Z – Week-by-Week Layout with Readings

Posted on: October 25, 2009

Week 1 – The Basics – The where, when, why and how of social media.

  • Readings – Read Chapters 1-5 in Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York, NY: Wiley.
  • Videos – Watch Ted Talk by Clay Shirky, Ted Talk by James Surowiecki
  • Tweets – Post 5 tweets relating to social media
  • Blog – Write two 300-word entries around readings

Week 2 – Social Networking – An in-depth look at social networking sites including facebook, twitter and linkedin, as well as various other blog sites.

  • Readings – Read Chapters 5-8 in Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York, NY: Wiley.
  • Read Information Week article
  • Tweets – Post 8 tweets regarding social media
  • Blogs – Write two 300-word entries about readings

Week 3 – Social Media and Mobility

  • Readings – Read Ad Age Article
  • Read Chapters 1,2 & 5 in Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. Sebastopol: O’Reilly Media, Inc..
  • Read NY Times Article
  • Tweets – Post 8 tweets regarding social media
  • Blogs – Write two 300-word entries about readings

Week 4 – Social Media and its Effect on Education – Students and Teachers

  • Readings – Read Chapters 7, 11 & 12 in Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. Sebastopol: O’Reilly Media, Inc..
  • Read eMarketer statistics on who is using Social Media
  • Read Wall Street Journal Article
  • Tweets – Post 8 tweets regarding social media
  • Blogs – Write two 300-word entries about readings
  • Research Proposal – Write proposal and research question for final paper.
  • Complete self-assessment for first half of course

Week 5 – Rewards and Risks of Social Media Employment

Week 6 – Personal vs. Professional Use of Social Media

Week 7 – Conclusion – Final Paper

  • Complete final draft of 2500-word paper
  • Tweets – Make 5 tweets about final paper topic
  • Complete final self-assessment

*Note – Reading, especially in later weeks may be subject to minor changes and/or additions if I find a good article that week, I will be reading mashable and other like sites weekly to find the latest news.

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